Our vision

 Be a factory is the pioneer in the field of coffee products and derivatives and spices excellence and unique flavor that combines the past originality of the ancient and the modern, present-present and retain the uniqueness supplying the finest varieties that we offer to the consumer as products with nutritional value and with a distinct flavor of guaranteed quality.

 Maintain our leadership and our leadership position in the Saudi market through excellence in sales, and implement competitive marketing plans, in addition to effective distribution.